OrderWise Case Study - Obaby

OrderWise Stand: F58

Established in 2002, manufacturer and distributor of nursery furniture, Obaby, has grown to provide an award-winning range of baby products to major UK retailers. Since implementing OrderWise in 2020, the family-run firm has enjoyed a 30% year-on-year increase on outbound orders and is now set for global domination.

We visited the Obaby team in North Lincolnshire where they revealed how OrderWise has revolutionised their processes since implementation in 2020.

Before OrderWise, the Obaby team struggled to accurately forecast and forward plan. Now, the business has no hesitations when planning for the future as they utilise the most up-to-date business data to ascertain their pipelines and goals.


“Obaby is going after world domination! We’re pushing the boundaries. Currently, we are very successful in the UK, I think the long-term strategy is to expand into other parts of the world, Europe, th Middle East, America, you know, global domination in the end.” Adam Wheeler, Head of Operations


Visit the Obaby Website: https://www.obaby.co.uk/

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